To the CEOs of Bad Jokes: Happy Father's Day!

What do you call cheese that is not yours? Nacho cheese. If that made you groan, you have probably experienced a dad joke before. Almost every family has a collection of those jokes that made everyone roll their eyes. The puns, repeated countless times, and the one-liners that never seemed funny but somehow became part of family history. This Father's Day, it is worth recognising that behind many of those jokes was something deeper: a father trying to connect, create joy, and be part of the moments that mattered.

For many fathers, affection is often woven into everyday actions that become so familiar we almost overlook them. It may look like:

• Sharing a joke simply to lighten the mood

• Finding ways to make family moments more memorable

• Offering practical advice when life feels uncertain

• Showing up consistently, even when nobody notices

• Putting the family's needs ahead of their own

• Creating a sense of stability through life's ups and downs

These gestures are usually ignored and seem small individually, but together they form the foundation of some of our most treasured memories.

Dad jokes may be famous for making people groan, but their true purpose has never been getting a laugh. More often than not, they are a father's way of creating moments, starting conversations, and staying connected with the people he loves most.

1. The Best Dad Jokes are Rarely the Funniest: What makes them memorable is not the punchline itself but the person delivering it. The joke becomes a reminder of family road trips, weekend outings, dinner table conversations, and countless everyday moments shared together. Long after the joke is forgotten, the feeling remains because humour has never really been the point; the connection was.
   
   
2. Behind Every Joke is Someone Who Cares: A father may not always say, "I love you" every day, but he may tell the same joke for the tenth time just to see his family smile. He may tease, laugh, and fill ordinary moments with humour because that is his way of staying close to the people he loves most.

And perhaps that is what makes dad jokes so special. They are simple reminders that love does not always arrive in grand gestures. Sometimes, it arrives disguised as a terrible pun.

More than laughter, fathers often carry another responsibility in the background: making sure their families feel secure. Whether through everyday decisions, careful planning, or preparing for the future, many fathers express their love by providing a sense of reassurance to those who depend on them.

Just as cherished memories provide emotional comfort, thoughtful planning can help provide financial confidence for the years ahead. Fatherhood has always been about the same thing: caring for your loved ones today while looking out for their tomorrow.

This Father's Day, laugh at the jokes, roll your eyes at the puns and revisit the stories that have become part of your family's history. But also take a moment to appreciate what those moments represent. Outlasting every bad dad joke is a father trying to make his family smile, and behind every smile is a memory that can last a lifetime.

Here's to every father whose love shows up in the little moments, the shared laughter, and the unwavering reassurance that he will always be there.